Nonprofits Lose an Average of $15,000 a Year Due to Spam Filters, Study Says

Accord­ing to t an analy­sis and report pub­lished by The Chron­i­cle of Phil­an­thropy writ­ten by Eden Stiff­man, non­prof­its lose an aver­age of $15,000 a year due to spam filters

The 2015 Non­prof­it Email Deliv­er­abil­i­ty Study,ana­lyzed 55 lead­ing nation­al non­prof­it orga­ni­za­tions with email lists of 100,000 or more. They select­ed non­prof­its using a vari­ety of ESPs (email ser­vice providers) so that the results would be applic­a­ble to the non­prof­it com­mu­ni­ty at-large. Our research revealed that email deliv­er­abil­i­ty is a huge prob­lem across the non­prof­it community.

“1 in 8 non­prof­it emails nev­er reach an inbox.

The per­cent of email nev­er mak­ing it to inbox­es is almost as high as the per­cent of emails opened. That is a fright­en­ing state of affairs for email deliverability.”

To read the report in full vis­it Ever­Ac­tion at https://act.everyaction.com.