According to t an analysis and report published by The Chronicle of Philanthropy written by Eden Stiffman, nonprofits lose an average of $15,000 a year due to spam filters
The 2015 Nonprofit Email Deliverability Study,analyzed 55 leading national nonprofit organizations with email lists of 100,000 or more. They selected nonprofits using a variety of ESPs (email service providers) so that the results would be applicable to the nonprofit community at-large. Our research revealed that email deliverability is a huge problem across the nonprofit community.
“1 in 8 nonprofit emails never reach an inbox.
The percent of email never making it to inboxes is almost as high as the percent of emails opened. That is a frightening state of affairs for email deliverability.”
To read the report in full visit EverAction at https://act.everyaction.com.